Objective
To increase the number of six and 12-month memberships.
Challenge
The market was competitive due to a high population of gyms in the area.
Results
By targeting competing locations, the gym gained 73 new memberships over the course of the campaign. The gym spent $5,400 and gained $38,500 in contracted revenue, resulting in a 7x return on investment.
We recommended taking advantage of the competitor locations by using Device ID and conquest targeting. This gym also geo-fenced their location to encourage longer memberships.
Geo Fence targeting via Device ID is a great way to stay competitive in a saturated market and take advantage of your competitors.
