Objective
The client requested assistance increasing the number of to-go or takeout orders.
Challenge
Facing social distancing guidelines during COVID-19, the client wanted to let customers know that their business is open for online ordering and takeout.
Results
The client was ecstatic with the campaign performance and saw that revenue from online orders increased by nearly 65% during the campaign period – enabling the business to generate close to $100,000.
Our recommendation was to pair Display and Paid Search to create a full funnel strategy. We behaviorally targeted individuals who exhibited interest in the restaurant’s cuisine and strategically bid on relevant keywords to capture people searching for to-go orders in the area.
The behavioral and demographic targeting options available through Display can help reach defined audiences. This ensures that intended and relevant individuals will receive the ad.
