Objective
The clients aim was to target real estate intenders in need of a housing loan and offer mortgage opportunities.
Challenge
The bank saw a reduction in new customers as COVID-19 kept people indoors. The challenge was to raise awareness about closing cost discounts the client was promoting, while also driving foot traffic into the bank for loan consultations.
Results
The Display campaign delivered in full each month over the six-month campaign, driving awareness and new visitors to the website. Point of Interest (POI) Attribution reports showed an average of 20 visitors per month as a direct result of the Device ID campaign.
We recommended Dominant Blend Display product for an awareness campaign, ensuring ads would be served to a granularly targeted audience on the most relevant websites. We also recommended Device ID targeting for a direct response strategy to drive foot traffic into the bank.
This client was able to leverage the six-month look back period of Device ID to geographically target intenders at strategic locations that had been closed for months due to COVID-19.
